tag:blogger.com,1999:blog-6722674028898006404.post1525436498968409746..comments2024-02-17T08:17:42.151+00:00Comments on Manchester Literature Festival Blog: Editorial contentMLF Bloghttp://www.blogger.com/profile/08635801139714245803noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6722674028898006404.post-34209685215248917432012-10-25T11:31:20.859+01:002012-10-25T11:31:20.859+01:00Thanks very much for the report on an issue which ...Thanks very much for the report on an issue which has existed for slightly longer in the music industry.<br />Like TV before it, and printing before that, the Internet has made culture more democratic and at the same time more demotic.<br />The big money is in hot cakes, not larks' tongues in a wombat-foetus jus.<br />Bits need to be got out, preferably ghost-written for a celebrity.<br />For mass entertainment publishing, the traditional publishing house is now dispensable, and the same may be true even in areas such as scientific publishing where one might have thought rigour and tradition would safeguard essential values. A live, updated database, with all its faults, may be superior to the authoritative tome.<br />However, the expertise, branding and capital resources of classical publishers seem to be ensuring their survival. The capital resources are important because they allow heavy promotion, the one weapon that unknown e-publishers, including self-publishers, are unlikely to possess. This is comparable to the long-established convention whereby movies are promoted in press and other media through advance interviews and other pieces. The 'underground' promotion afforded by Youtube has the disadvantage of noise and absence of branding. alphasunhttps://www.blogger.com/profile/09179223520184169961noreply@blogger.com